$350,000 mobile money activation project begins

eTranzact has announced the investment of $350,000 in a mobile money activation project in collaboration with EFInA, a financial sector development organisation.

The company told our correspondent on Tuesday that the project was in line with the Central Bank of Nigeria’s cashless policy and would be piloted in North and South-West regions of the country.

The project is referred to as ‘The PocketMoni 500’.

eTranzact said it kicked off the project in Kano and Ogun states “and is aimed at driving the adoption of mobile money in those areas by educating and signing up local merchants and consumers.”

The Chief Executive Officer, eTranzact, Mr. Valentine Obi, said the project became necessary having realised that significant effort had to be made by stakeholders at all levels to educate merchants and users.

He said that in collaboration with the partners, the company would continue to push until the cashless policy goal was achieved.

“This collaboration with EFInA is the first of a series of strategic partnerships we have planned. We will be launching other similar projects in other parts of Nigeria and our team of mobile money evangelists will be spreading the gospel of mobile money from state to state,” Obi said.

The eTranzact CEO said that as part of efforts on the project, members of the PocketMoni team had been making appearances on select radio stations in Kano and Ogun states, educating people and providing incentives to encourage the adoption and usage of mobile money products.